Microsoft goes square, bold colors with new logo design

Microsoft has ditched its wavy logo design for the square look. The new design incorporates four squares with different colors and ties in with Microsoft's new direction with Windows 8, their mobile initiatives and gaming devices.

According to a Microsoft top official, the new look "signals the heritage but also signal the future - a newness and freshness."

It took 25 years for Microsoft to make a drastic change in the logo design, but they have been slowly moving in a direction of simplicity with recent choices for typefaces, a clean uncluttered design and bold colors.

I first noticed the new approach in the appearance of the Windows 8 Consumer Preview operating system, where the Metro design influence was very noticeable. We're likely to see the full design initiative when the new Windows 8 OS is unveiled on Oct. 26.

Now that the new logo is in place, Microsoft is positioned to move forward with new products that'll have a fresh corporate identity, such as the upcoming Surface tablet.

It's simple. It's bold. It's colorful. I like it.

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Why now?

    After last week's announcements from Microsoft the only thing that obsesses me is Why now? While both Surface and Windows Phone 8 products look great both announcements   seemed a little bit rushed.
    Lets start with the Surface presentation. The product is UBER COOL, but there are still a lot of things that are not cleared: how much will it cost, when exactly will be available to the public. My feeling was, and I might be right, that Google will announce its own low cost tablet and, at least this time Microsoft didn't want to be the last one to announce the new tablet. If the prices for the Google tablet are really 249USD and 199USD both Microsoft and Apple will be their salea affected by the low cost tablet from Google.
     What really impressed me was the Windows Phone Summit announce of Windows Phone 8. Again Windows Phone 8 will be a really cool product but, from what was shown, it is far from rtm. What I don't understand is the strategy that Microsoft adopted? They presented a cool new product still far from the release, the developers didn't get the new SDK, they've showed only the new start screen and what the main features that the new product will have and the MOST important said that there is no upgrade path to Windows Phone 8 for any of the current devices. Without giving a new toy to developers (that is the new SDK) the announcement did a lot of damage to the actual Windows Phone platform. On short term (till Windows Phone 8 devices will be out in the wild) the sells of Windows Phone will once again slow (nobody wants an old phone), with the sells of the phone the sales in the marketplace will slow so if you are a developer this is how you will be affected.  But the really BIG DAMAGE was done to Nokia. Here are some stock exchange considerations from today :


DJ MARKET TALK: Nomura Cuts Nokia Target Price
25/06/2012 12:36 MF-DJ
1036 GMT [Dow Jones] Nomura cuts its target price for Nokia (NOK1V.MI) (NOKA.AS) (NOK1V.HE) (NOA3.FRA) to EUR2 from EUR3.20, pointing to Microsoft's (MSFT.O) (MSF.FRA) new Windows Phone 8 product, to which none of Nokia's current phones will be able to be upgraded. "Now that Microsoft has confirmed that Windows Phone 7 devices cannot be upgraded to Windows Phone 8, we expect retailers and Nokia to run down inventory levels of the current Lumia range," says Nomura. It expects this to result in a sequential decline in the sales volumes Nokia reports for 3Q. Nomura rates the stock at neutral. Shares down 7% at EUR1.80.(michele.maatouk@dowjones.com)

DJ MARKET TALK: Nokia Shrs Lower After Slew Of Bad News -SocGen
25/06/2012 15:25 MF-DJ
1325 GMT [Dow Jones] Nokia (NOK1V.MI) (NOKA.AS) (NOK1V.HE) (NOA3.FRA) stock is 7.9% lower at EUR1.78, amid the slew of bad news last week, says Societe Generale analyst Andy Perkins. The latest Microsoft (MSFT.O) (MSF.FRA) Windows smartphone operating system won't work on Nokia's current Lumia devices, he notes. "In addition, Microsoft last week unveiled its own Surface tablet device, and it also seems as if Microsoft is considering [whether] to manufacture its own smartphones," Perkins says. "If Microsoft is starting to manufacture its own hardware, it is less likely to end up buying Nokia." Perkins' recommendation on Nokia stock is sell with a EUR1.60 target. (sven.grundberg@dowjones.com)

Today Nokia's stock values is doing again -8% with a one year "performance" of -54%. Why did Microsoft sneaked peaked Windows Phone 8 now when it is far form the release? Do they want to buy Nokia so they have to get the lowest price possible? If not they just want to kill Nokia after they have invested everything in the Windows Phone platform? If Microsoft don't want to buy Nokia then why all the Windows Phone 8 devices have Nokia maps and navigation software? In this moment Microsoft can't let anyone buy Nokia as it could affect their plans for Windows Phone 8. So again WHY NOW? No SDK, no timing for the new devices, no new details for the UI enhancements. A lot of damage with no immediate benefit (developers, Nokia, Microsoft). I can only hope there is a good strategy behind this announcement that I cannot see.

It cannot be the multi-core architecture:

This is from Wikipedia under Windows CE 7: 

7.0

Released in March 2011. Multi-core CPU support (SMP) Wi-Fi Positioning System Bluetooth 3.0 + HS DLNA (Digital Living Network Alliance) DRM technology Media Transfer Protocol Windows Phone 7 IE with Flash 10.1 support NDIS 6.1 support UX C++ XAML API using technologies like Windows Presentation Foundation and Silverlight for attractive and functional user interfaces Advanced touch and gesture input Kernel support for 3 GB physical RAM and supports ARMv7 assembly[25]

It cannot be also that the Windows 8 ARM kernel is more stable as it is the first ARM Windows Kernel that Microsoft creates so it still has to show its stability. On the other hand the CE Kernel, even if it is not one of the best, is very stable. The actual windows phone device are pretty good with a lot of applications missing because of some missing features in the SDK and unimpressive market shares.

On long term Microsoft can only benefit from maintaining a single kernel but on short term: Ooooops you did it again! Not the same as the last one (6.5 to 7.x) as there will be 100,000 aps in the marketplace but still some damage is done. Why do the DAMAGE if the backup is not ready yet? They should have waited to have the SDK ready, devices almost ready to sell, the enhanced UI ready and AMAZE everyone. As a developer and geek I am super excited about the new features and cannot wait to develop for WP8. As a small company owner that is investing everything in Windows Phone I don't agree with what Microsoft did and I have more doubts than ever before that Windows Phone will do a fast come back in the smartphone market (I hope that I am wrong and that both Nokia and Microsoft have some killer features ready).

So Why didn't they wait a little bit more at least for the Windows Phone?

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Microsoft Surface arrives to challenge iPad, Android tablets

Microsoft choose Hollywood as the location to unveil Surface, a windows tablet computer designed and engineered completely by the guys at One Microsoft Way in Redmond, WA.

While the Surface is unique in appearance, with an integrated kickstand to help prop it up and a Touch Cover with a built-in keyboard, the big question quickly comes to mind. Is this tablet the iPad killer?

Various tablet manufacturers have been trying to build a serious iPad competitor since the Motorola Xoom arrived on the scene in early 2011. The Xoom wasn't it and neither were the Samsung Galaxy Tabs. The Acer tablets, Asus, the Amazon Kindle and a few others have gained traction, but the iPad remains on top.

Microsoft has probably thrown every punch they've learned in their 30-year history of building hardware and developing software to make the Surface attractive to savvy consumers. It even has a few strong point and features not found in the current crop of tablets and can one-up the iPad in a few areas.

Although Microsoft did not list physical dimensions, they did point out the Surface's 10.6-inch display with a 16:9 ratio. I'm afraid the iPad stops at 9.7 inches in the display size, while other tablets, such as the Xoom 2, Acer Iconia Tab and Asus Transformer Prime stop at 10.1 inches. So the Surface holds the top spot for display size.

The Surface is about the same thickness as the iPad and the weight is around 1.5 pounds, but that's iffy, depending on configuration and what Microsoft calls the "manufacturing process."

Perhaps the most "talked about" feature of the Surface will be the Touch Cover, which will be available in five colors. It will attach to the Surface with a magnetic latch, which reminds me of the iPad's magnetic cover. But the Surface has a keyboard on the inside of the cover, which could be a stroke of genius for Microsoft if consumers give it a nod.

I can't wait to get my hands on the VaporMg casing, which Microsoft is saying will feel like the finish of a luxury watch.

It seems that devices of late are all going with high-end materials on the outside. Apple likes aluminum and some of the Ultrabooks are even using glass, such as the HP Envy. A technique using Liquid Metal is being tossed around for the iPhone 5. So maybe the VaporMg technology, which has a dose of magnesium, will ensure Microsoft's Surface is in the game of hi-tech casings.

It's no surprise that the Surface will be powered by a couple of versions of the Windows 8 operating system, which has been on the market in preview form for desktop computers. You'll be able to choose between Windows RT for ARM processors or Windows 8 Pro for Intel processors.

I've been testing Windows 8 Consumer Preview on a desktop and it'll be interesting to see how this OS performs on a tablet.

As for ports, the Surface will have HDMI and a full-sized USB 2.0, along with a micro SD slot. That's not a bad start for a tablet, which will also be available in configurations of 32, 64 and 128 gigabytes. The latter is only for the Windows 8 Pro version.

If you're itching to try Microsoft's latest creation, you'll just have to wait awhile. They still have to figure out how much it'll cost. I imagine it'll be ready for the shelves sometime this fall, or surely in time for holiday shopping.

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